GEO: Generative Engine Optimization

Be visible when customers ask AI instead of Google

More and more people look for answers in ChatGPT, Perplexity or Google AI Overviews instead of classic search results. GEO optimizes your brand and content for these new sources of traffic. It is not geotargeting.

Why it matters now

Search is changing faster than SEO

01

Your brand is invisible to AI models

Even a well-ranked site can be skipped by ChatGPT or Perplexity if its content is not written in a way language models understand and are willing to cite.

02

A new channel with no control

AI-generated answers are hard to measure with standard tools. Without monitoring, you do not know whether your brand appears there at all.

03

Competitors take the spot first

Companies that optimize content for generative search early gain an advantage that is hard to catch up with later.

How we do it

From audit to a lasting place in AI answers

01

AI visibility audit

We check whether and how your brand appears in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews for key queries in your industry.

02

Content built to be cited

We restructure content with clear answers, definitions and data, so language models are more likely to point to it as a source.

03

Structured data and E-E-A-T

We implement schema.org markup and clear signals of expertise and credibility, which AI takes into account when choosing sources.

04

Brand mention monitoring

We regularly check your brand visibility in generative answers and report changes on a clear dashboard.

Nobody can guarantee a citation in AI answers. We work on the factors that make your content easier to find, understand and quote, and we measure the result.

Porozmawiajmy

Check whether your brand exists for AI

Book a free consultation and find out how visible you are in ChatGPT and other generative search engines.